Coffee Shop Masterclass
6 in stock
Bonus: Resource Pack Included ($900 Value)
You'll also get a fully customizable resource pack—designed to save you time and help you launch with clarity. Everything is built in Canva so you can make it your own and put it into action right away.
Pickup currently unavailable
A 3-Day Immersive Course for Aspiring Café Owners
The Coffee Shop Masterclass is a hands-on, three-day training designed to help you confidently open and operate your own café. Whether you’re starting from scratch or refining a concept already in progress, this course bridges the gap between coffee craft and business execution. You’ll learn how to set up and run a coffee bar, manage day-to-day operations, and build a financially sound, guest-focused café.
With a focus on practical skill development, systems thinking, and hospitality-driven business strategy, this course equips you with everything you need to move from idea to execution—without wasting time, money, or momentum.
Duration: 3 Days, 9:00am to 5:00pm
What You'll Learn
Barista Skills & Coffee Knowledge
- How to set up and operate a professional espresso bar
- Dialing in espresso for consistency and flavour clarity
- Milk steaming fundamentals and pouring basic latte art
- Brewing and calibrating batch brew coffee
- Preparing multiple drink orders efficiently under café conditions
- Tasting and describing espresso, including under/over extraction
- Understanding roast profiles, blends, and coffee sourcing
Business & Financial Foundations
- Budgeting for start-up, operations, and breakeven
- Creating and costing a profitable café menu
- Managing inventory, waste, and cost of goods sold (COGS)
- Hiring and onboarding a small barista team
Systems, Design & Daily Operations
- Designing efficient bar workflows for speed and cleanliness
- Designing your café space for flow, functionality, and guest experience
- Implementing opening and closing routines for quality and hygiene
- Cleaning and maintaining espresso equipment to industry standards
- Using customizable tools (checklists, spreadsheets, and templates) to plan and run your shop
Brand, Launch & Marketing Strategy
- Creating memorable customer experiences through design and service
- Planning a soft opening and launching with confidence
- Developing your café’s brand, voice, and values
- Building a basic local marketing and social media strategy
Who This Course is For
This course is designed for aspiring café owners, current baristas looking to take the next step, and entrepreneurs entering the specialty coffee industry. No prior business experience is required—just a passion for coffee and a desire to build something of your own.
Course Prerequisites
No course requisites required. This is course is designed for those new to cafe ownership and to crafting espresso and milk beverages.
What's Included
- Facilitator Fee
- Facility Usage
- All Required Coffee
- Sensory Activity Supplies
- Printed Handouts & Resources
- Lunch and Snacks
- Course Certificate (upon successful completion)
Resource Pack Contents
Editable Resources & Planning Tools
- Coffee Shop Startup Budget Template
- Menu Costing & Pricing Spreadsheet
- Espresso Dial-In Sheet
- Filter Coffee Dial-In Sheet
- Espresso Based Beverage Recipes
- Espresso/Milk Beverage Workflow Bookmark
- Café Workflow Layout Sketch Template
- Barista Skill Progression Guide
- Opening & Closing Checklists
- Espresso Bar Cleaning & Maintenance Guide
- Waste & COGS Management Tracker
Brand & Business Building Tools
- Café Brand Voice & Mission Worksheet
- Customer Experience Planning Sheet
- Soft Opening Game Plan Template
- Hiring & Onboarding Checklist
- Sample Job Descriptions
- Sample Café Menu Layout
Operational & Training Docs
- Café Equipment Setup & Troubleshooting Sheet
- Bar Flow Design Guide
- Coffee Tasting & Sensory Notes Worksheet
- Daily & Weekly Café Task Schedule
Practical, Hands-On Learning
Gain real experience on commercial equipment with guided espresso, milk, and workflow practice throughout the course.
Business Skills for Café Success
Learn how to budget, price, plan, and manage your coffee shop with systems designed for real-world application.
Clarity, Confidence, and Direction
Leave with a clear vision for your café, a stronger sense of purpose, and the next steps to move your dream forward.
Meet Your Trainer
Trent Rollings is the founder of Timberline Coffee School, a certified SCA trainer, and a World Coffee Championships Representative and Judge. With over a decade of international experience in coffee education and competition, Trent brings deep industry insight and a passion for helping others grow.
Frequently Asked Questions
Do I need barista experience to join?
No prior barista experience is required. We’ll teach you everything from espresso setup and milk steaming to workflow and service. If you already have barista skills, this course will help you refine them and apply them in the context of ownership and operations.
Is this course only for people who want to open a coffee shop?
While the course is focused on café ownership, many of the skills—like menu costing, team onboarding, workflow design, and customer experience—are highly valuable for managers, trainers, and professionals working in coffee or hospitality settings.
How many people will be in the course?
Class sizes are kept small (6 students max.) to ensure a hands-on, high-touch learning experience. This allows for real-time feedback, personalized instruction, and plenty of time on equipment.
Do I get a certificate?
Yes. All students receive a Timberline Coffee School Certificate of Completion at the end of the course.
Will we learn about business planning and startup costs?
Yes. You’ll get a clear breakdown of startup costs, sample budgets, menu pricing strategies, business plan templates, and tools to forecast your breakeven point and plan for profitability.
Is this a franchise or business-in-a-box course?
Not at all. This course is designed to help you create your own unique coffee shop. You’ll learn how to develop your own concept, brand identity, and operational systems—no cookie-cutter business models here.
What do I need to bring?
Just yourself, a notebook, and a willingness to learn. We’ll provide everything else, including equipment, tools, tasting supplies, and printed resources.
Where is the course held?
The course takes place at Timberline Coffee School in Calgary, Alberta. Directions and preparation details will be sent upon registration.
What if I have dietary restrictions?
We will send you a pre-course email before your course where we ask for any dietary restrictions you may have so that we can work to accommodate for them when ordering snacks and lunch.
